Berry Veldhoen (Netherlands)

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erry (1959) is management scientist and active as business innovator for more than 25 years. Following a number of management positions (with focus on logistics) he became general director of Bolesian, a start-up in the area of knowledge engineering. This company became part of Cap Gemini, where Berry held the position of director Advanced Technology Services.

In 1997, Berry co-founded Altuïtion, specialized in Commercial Innovation and Customer Experience Management, in which the (emotional) customer experience plays a central role.

With the introduction of the Customer Journey - ESPE (Emotional Service & Process Engineering) as well as the deployment of the 9+ MOVE organisation model, Altuïtion became ‘top-of-mind’ for many organisations, active in both B2C and B2B.

Berry is (co-) author of ‘The 9+ Organisation (2010)’ and ‘Customer Heroes® in the 9+ organisation (2014)’. He is married, has three daughters and apart from innovation, classical and sport cars are his passio